ATLANTA, July 23 /PRNewswire-FirstCall/ -- Specialty retailer Aaron's,
Inc. (NYSE: AAN), the nation's leader in sales and lease ownership of
residential and office furniture, consumer electronics and home appliances and
accessories, and LQ Management LLC, operator of La Quinta Inn and La Quinta
Inn & Suites, have teamed up to provide their customers exclusive discounts
and offers.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090423/CL03821LOGO)
Aaron's customers will enjoy a discount at participating La Quinta hotels
by using the discount promo code included in the 27 million advertising flyers
distributed monthly by Aaron's. Aaron's employees will receive special offers
from La Quinta, as well.
La Quinta customers who currently receive email communications from the
hotel company will be extended an offer to enjoy $50 off their first payment
on any new lease agreement from any of the Aaron's stores throughout the U.S.
and Canada. Aaron's has a wide selection of name brands for customers to
choose from, including Dell, HP, LG, Sony, Frigidaire, Mitsubishi, GE, Sharp,
Xbox, Maytag, JVC and Philips.
"The demographics of Aaron's customers and La Quinta customers are very
similar, so the two companies working together made perfect sense," said Gary
Reeves, Director of Partnership Development for Aaron's. "This program also
demonstrates Aaron's commitment to continually seek out creative new ways to
offer value to its employees and customers across the nation."
Derek Blake, Vice President of Marketing for La Quinta, said, "We became
interested in an affinity marketing program with Aaron's after we discovered
that many of their employees were choosing La Quinta for their travel
accommodations. The initial idea evolved into the ideal team effort - two
cohesive brands, sharing the same customer base, can now offer savings in
extended areas for millions of customers. It's the perfect example of a
win-win situation."
About Aaron's, Inc.
Aaron's, Inc. (NYSE: AAN), the nation's leader in the sales and lease
ownership, specialty retailing and rental of residential and office furniture,
consumer electronics and home appliances and accessories has more than 1,613
Company-operated and franchised stores in 48 states and Canada. Founded in
1955 by entrepreneur R. Charles Loudermilk, Sr. and headquartered in Atlanta,
Aaron's has been publicly traded since 1982.
About LQ Management LLC
LQ Management L.L.C. is one of the largest operators of limited-service
hotels in the United States. Based in Dallas, Texas, the Company operates and
provides franchise services to more than 730 hotels in 47 states, Canada and
Mexico under the La Quinta Inn and La Quinta Inn & Suites brands. For
reservations or more information about La Quinta, please visit www.LQ.com or
call 1-800-SLEEPLQ. Enjoy consistently clean and comfortable guest rooms and
suites with many of the frills found at higher priced hotels, such as free
high speed Internet, free Bright Side Breakfast(TM) and refreshing swimming
pools, all at some of the most affordable and competitive rates anywhere. At
every La Quinta hotel, there's a dedicated staff and comfortable, affordable
lodging perfect for business or leisure travel.
SOURCE Aaron's Inc. - 07/23/2009
CONTACT: Garet Hayes: +1-404-604-2602,
ghayes@hopebeckham.com
(AAN)